- Bob Hadfield
Corporate Video - It's not as Boring as it Sounds!
Firstly, let’s answer the question: What do we actually mean by ‘corporate video’? I ask this, because it can mean different things to different people.
For us at EMCd, we are usually approached to create corporate videos for clients that tend to be medium to large businesses. Sometimes they can even be large global giants that have organisations and budgets in the UK – for example, their UK finance or IT department, and they reach out to us.
These corporate clients are usually looking for effective videos to help them communicate better with their stakeholders, employees or service partners etc. Furthermore, since 90% of information we retain is through the use of visuals, our clients know that great video can especially help in delivering more complex messaging.
This could be anything from training materials to raising awareness of large-scale transformation projects, and in this way, we enhance a client’s own internal communications team.
This helps ensure the right messages get through and are understood. Perhaps most important of all, people know what to expect and what they may need to do next. Hugely important for the success of any communication strategy.
Interviews with CEOs discussing new strategies, explainer videos for new or emerging technologies, end of year reports or thankyou messages for all the hard work done. These are just some of the types of corporate videos we have created over the years.
In more recent times, travel has also become a dominant factor in the need for corporate videos:
Whether it’s a company wanting to be more environmentally conscious by embracing technology over transport or simply wanting to keep budgets optimised (or a mix of the two!) businesspeople certainly aren't travelling as much.
In today’s world it is much cheaper to create video content than it is to send someone overseas to make presentation.
Not only that, but simply connecting with global partners and colleagues succinctly can be a challenge as a ‘zoom’ type video call isn't always convenient due to time differences.
Your organisations own ‘brand loyalty’ is of course always important, engaging with your employee base regularly by video invites them to be a part of the company and helps build a sense of loyalty and representation from within. A video can get your message across in an engaging way, particularly when animation is used effectively, grabbing your audience's attention. Of course, if you are doing an in-person presentation then you can easily embed a video that can, for example, enhance a pitch or a financial report.
Another good example of making effective use of corporate videos are ‘triage videos’ where businesses help empower their employees to fix many common technical issues themselves.
Large businesses often find that many of the top ten reasons their employees call technical support can in fact be easily fixed if they just knew how to.
Providing self-help for employees for technical support isn’t exactly new – but historically this has involved making available extensive guides or documentation that can be overwhelming for people to sift through: “I haven’t got time for that!” an employee may well say to themselves, preferring to spend time on hold waiting for support.
However, having a well laid out series of easy-to-follow videos or animation is a much more attractive proposition and has a much greater chance of success, drastically reducing IT support calls.
These are all areas where effective corporate video can be of tremendous help to corporations.