CASE STUDY: 

UNILEVER 

TRAINING ANIMATIONS

THE BRIEF

We were approached by the Finance department at Unilever to create a number of training animations for broadcast which conveyed complex subjects in a straightforward way that someone unfamiliar with the subject would understand. Topics included how Unilever purchase online media for advertising and how Zero-Based Budgeting works in the world of Finance.

 

Before we began animating we were provided with plenty of documentation which covered the various subjects which we then broke down into an easy to follow script. Once the scripts were approved we used voice over artists, and then last but not least, the largest part of the process was then to create and animate the artwork to accompany the voice over.

 

The series of training animations we produced were very successful, with Unilever Finance being very satisfied with results. Indeed, we recently completed another series of training animations earlier this year on how to create powerful stories and presentations for the workplace.

VIDEO

 

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Training Animation 1